On 9th February 2021, organisations around the world will celebrate Safer Internet Day. In the UK, the theme is: “An internet we trust: exploring reliability in the online world”.
At the Conscious Advertising Network (CAN), we believe that the advertising industry won’t regain trust in digital advertising unless we fix the wider internet. This year’s Safer Internet Day theme looking at fact or fiction online, is a key area where CAN aims to make a difference, with our Fake News & Misinformation manifesto.
This week was Anti-Bullying Week. The 2020 theme: ‘United Against Bullying’. Children’s Wellbeing is a critical part of our work and we have a manifesto for brands to help ensure that advertising to children is age appropriate, promotes positive messaging and values and avoids glamourising negative behaviours.
But, for all we can say and write on the subject, it’s the words of people who are dealing with bullying, every day, that can speak so much better than us.
Iesha is the PR & Fundraising Campaigns Officer at Mermaids, a charity supporting gender-diverse kids, young people, and their families. …
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The Conscious Advertising Network (CAN) is a voluntary coalition of over 70 organisations set up to ensure that industry ethics catch up with the technology of modern advertising. You can read our 6 manifestos and objectives at: www.consciousadnetwork.org
Conscious Advertising starts with Conscious Advertisers, so our ambition is to help train as many marketers as possible to understand the impacts of their advertising decisions, supporting members in their journey to build a better ethical framework.
We understand that each organisation has a unique structure and its own existing approaches to some of the challenges. We aim to support you with resources that will enable you to put the 6 manifesto principles into action in a way that will best suit your company, rather than outline a prescriptive guide that is inflexible to our cross-industry membership.
Together with some…
The Conscious Advertising Network is a voluntary coalition of over 60 organisations on a mission to stop advertising abuse, by highlighting the conscious choices that brands and agencies can make to ensure good practice.
Across all sectors of the advertising industry, modern technology has advanced so quickly that ethics haven’t been able to keep up. We want to change this.
Now more than ever, advertisers, agencies and adtech are perfectly placed to consciously change both the way they operate and the content they produce, resulting in communication that is better for all.
#TogetherWeCAN ensure that…